Strategy in practice : a practitioner's guide to strategic thinking / / George Tovstiga.
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| Year of Publication: | 2013 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 270 p. :; ill. |
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Table of Contents:
- Preface to the first edition
- Preface to the second edition
- Introduction to strategy in practice and strategic thinking
- Articulating the strategic question
- Sense making and strategic insight
- Insight-driven strategic analysis
- Appendices putting strategy to practice
- Appendix A: probing the strategic boundaries of the firm?s unique competing space
- Appendix B: strategy mapping and narrative (based on analysis of the relevant strategy building blocks)
- Index.