The swing voter in American politics / William G. Mayer, editor.

"Fills conceptual gap concerning the swing voter. Answers four questions: What is a swing voter? How to identify them? Do they differ from the rest of the electorate? What is their role? Presents a picture of this key political group, tracking them across six decades of national and local elect...

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Year of Publication:2008
Language:English
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Physical Description:xi, 151 p. :; ill.
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Table of Contents:
  • What exactly is a swing voter? definition and measurement / William G. Mayer
  • Swing voters in the Gallup poll, 1944 to 2004 / Jeffrey M. Jones
  • Campaign dynamics and the swing vote in the 2004 election / Michael Dimock, April Clark, and Juliana Menasce Horowitz
  • Swing voting and U.S. presidential elections / Daron R. Shaw
  • Swing voters in subnational campaigns / Jeffrey M. Stonecash
  • Swing voters? Hah! the not very "persuadables" and the not really "undecideds" in 2004 / Adam Clymer and Ken Winneg
  • Do swing voters swing elections? / James E. Campbell
  • Conclusion : the state of the discussion / William G. Mayer and Ruy Teixeira.