Consumer cosmopolitanism in the age of globalization / editor, Melvin Prince.

• Superior document: Consumer behavior collection,
• TeilnehmendeR: Prince, Melvin.
• Year of Publication: 2012
• Edition: 1st ed.
• Language: English
• Series: 2012 digital library.; Consumer behavior collection.
• Physical Description: 1 electronic text (xxvi, 265 p.) :; digital file.
• Notes: Part of: 2012 digital library.
• Format: Mode of access: World Wide Web.; System requirements: Adobe Acrobat reader.
• Bibliography: Includes bibliographical references (p. 233-260) and index.
• ISBN: 9781606493649 (pbk.); 9781606493656 (electronic bk.)
• ISSN: 2163-937X
• Access: Access restricted to authorized users and institutions.
• Hierarchical level: Monograph
• Statement of Responsibility: editor, Melvin Prince.

Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.