Communication in responsible business : strategies, concepts, and cases / / Roger N. Conaway and Oliver Laasch.

• Superior document: Corporate communication collection,
• Author: Conaway, Roger N.
• TeilnehmendeR: Laasch, Oliver.
• Year of Publication: 2012
• Edition: 1st ed.
• Language: English
• Series: 2012 digital library.; Corporate communication collection.
• Physical Description: 1 electronic text (185 p.) :; digital file.
• Notes: Part of: 2012 digital library.
• Format: Mode of access: World Wide Web.; System requirements: Adobe Acrobat reader.
• Bibliography: Includes bibliographical references (p. 165-180) and index.
• ISBN: 9781606493243 (pbk.); 9781606493250 (electronic bk.)
• ISSN: 2156-8170
• Access: Access restricted to authorized users and institutions.
• Hierarchical level: Monograph
• Statement of Responsibility: Roger N. Conaway and Oliver Laasch.

Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.