Nadya Zhexembayeva

Nadya Zhexembayeva () is an author, educator and business owner. She has written four and contributed to six books about business, strategy, reinvention and sustainability. In 2009, Dr. Zhexembayeva co-authored the concept of "embedded sustainability", in 2015 introduced the term "Chief Reinvention Officer," and in 2015 introduced the concept of "Titanic Syndrome", which she developed into a book in 2018. Nadya is the author of The Reinvention Method, which as of 2021 consists of nine tools bridging the fields of strategy, foresight, design thinking, SCRUM/Agile, organization development, leadership and change management. She is also a member of the Academic Committee of CEDEP. Provided by Wikipedia