Drew Westen

Drew Westen is a professor in the Departments of Psychology and Psychiatry at Emory University in Atlanta, Georgia; the founder of Westen Strategies, LLC, a strategic messaging consulting firm that serves nonprofits and political organizations. Additionally, Westen is a writer. He is also the co-founder, alongside Joel Weinberger, of Implicit Strategies, a market research firm that measures consumers' unconscious responses to advertising and brands. Provided by Wikipedia