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Relationship marketing re-imagined : : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar.

Participants: Malhotra, Naresh K., [ VerfasserIn ]; Uslay, Can, 1973-, [ VerfasserIn ]; Bayraktar, Ahmet., [ VerfasserIn ]; Uslay, Can, 1973-, [ TeilnehmendeR ]; Bayraktar, Ahmet., [ TeilnehmendeR ]
Published: 2016.
Superior document: Marketing strategy collection,

Other Authors: “...Uslay, Can, 1973-,...”

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