Bodo Schlegelmilch

Bodo B. Schlegelmilch is Professor Emeritus for Global Marketing Strategy at WU, Vienna University of Economics and Business, Vienna, Austria. From 2018 to 2023, he has been Chair of the Association of MBAs (AMBA) and Business Graduate Association (BGA). He has been awarded Fellowships from the Academy of International Business, the Academy of Marketing Science and the Chartered Institute of Marketing. The American Marketing Association conferred the Significant Contributions to Global Marketing Award, and the Lifetime Achievement Award for Higher Education, the Academy of Marketing Science the 2023 Marketer of the Year Award, and Thammasat University a Bualuang ASEAN Chair Professorship. Provided by Wikipedia