Per Mollerup

Per Mollerup (20 February 1942) is a Danish designer, academic, and author. He is known for his emphasis on simplicity in design and for his wayshowing design at airports in Copenhagen, Oslo, and Stockholm, as well as the Copenhagen Metro. He is currently a Professor of Communication Design at Swinburne University of Technology's School of Design.

Mollerup is the author of ''Simplicity: A Matter of Design'' (2015), ''Wayshowing>Wayfinding'' (2013) and ''Wayshowing, A Guide to Environmental Signage'' (2005). He coined the term "wayshowing". Provided by Wikipedia