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Author
Krishna, Aradhna.
Aradhna Krishna
Aradhna Krishna
is an American
academic
focused on
marketing
. As of 2006, she was considered one of the 50 most productive marketing professors in the world. ''
Harvard Business Review
'' recently acknowledged her as "the foremost expert in the field" of
sensory marketing
. She is the Dwight F. Benton Professor of Marketing at the
Ross School of Business
at the
University of Michigan
. She was awarded as a fellow of the
Society for Consumer Psychology
, the organization's highest honor, in recognition of her contributions to consumer psychology.
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Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna.
Participants:
ProQuest (Firm) [ ]
;
Krishna, Aradhna. [ TeilnehmendeR ]
;
ProQuest (Firm) [ TeilnehmendeR ]
Published:
c2010.
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