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Neil H. Borden

Neil Hopper Borden (1895–1980) was an American academic, who served as a professor of advertising at the Harvard Graduate School of Business Administration. He coined the term "marketing mix". Provided by Wikipedia

Getting Things Done in Business / / ed. by Edward C. Bursk.

Participants: A. Smith, Jr., [ MitwirkendeR, MitwirkendeR ]; Bursk, Edward C., [ HerausgeberIn, HerausgeberIn ]; Bursk, Edward C., [ HerausgeberIn ]; C. Abbott, Charles, [ MitwirkendeR, MitwirkendeR ]; C. Abbott, Charles, [ MitwirkendeR ]; ...
Published: [2013]
Superior document: Title is part of eBook package: De Gruyter HUP e-dition: Complete eBook Package

Other Authors: “...H. Borden, Neil,...”

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