Matthew Bannister
![Matthew Bannister](https://upload.wikimedia.org/wikipedia/commons/3/3d/Matthew_Bannister_photo.jpg)
After working for two years in the BBC corporate centre on projects related to the renewal of the BBC's Royal Charter, in 1993 Bannister was chosen as the new controller for BBC Radio 1, replacing Johnny Beerling who had worked at the station since its inception in 1967. Many of the DJs, producers and other staff at Radio One had grown old with the station, as had the audience. Keen to return the station to its original purpose for "young listeners", Bannister overhauled the staff, resulting in many presenters either resigning or being sacked and replacing them with new presenters. Over the next few years the station lost approximately 5 million listeners.
The Britpop explosion proved the success of Bannister's strategy: the bands he had championed a year or two earlier, when they were comparatively obscure and marginal, were now part of the mainstream, and Radio 1 was booming again. Chris Evans, who had become a hugely popular national figure as breakfast DJ, was the figurehead of this boom, but eventually things went sour; in January 1997 Evans resigned after Bannister refused to allow him to waive his Friday show, to concentrate on his TV show ''TFI Friday''. After Mark Radcliffe and Marc Riley had an unsuccessful stint on the breakfast show, the team of Kevin Greening and Zoe Ball were hosting the breakfast show when Bannister left Radio 1 in 1998 (Ball would subsequently host the show on her own).
In the autumn of 1996 Bannister was appointed director of Radio, a post which gave him responsibility for all the national BBC radio networks other than Five Live. He remained controller of Radio 1 alongside this until March 1998, when he was succeeded by Andy Parfitt. In 1999, Bannister was appointed chief executive of BBC Production, responsible for all non-news programme-making on English television, radio and online. He oversaw production centres in London, Manchester, Birmingham and Bristol. When John Birt announced he was stepping down as BBC director general, Bannister lost out to Greg Dyke. After a short stint in 2000 as director of marketing and communications, he returned to radio presenting on BBC 5 Live, Radio 4 and the World Service. Provided by Wikipedia
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Published: c2006.
Superior document: Ashgate popular and folk music series