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Kellogg on marketing / edited by Alice Tybout, Bobby J. Calder.

Participants: J.L. Kellogg Graduate School of Management. [ ]; ProQuest (Firm) [ ]; Tybout, Alice M. [ TeilnehmendeR ]; Calder, Bobby J. [ TeilnehmendeR ]; J.L. Kellogg Graduate School of Management. [ TeilnehmendeR ]; ...
Published: 2010.

Other Authors: “...Calder, Bobby J....”

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