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Profiting from services and solutions : : what product-centric firms need to know / / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas.

Participants: Zeithaml, Valarie A., [ VerfasserIn ]; Salas, Jim., [ VerfasserIn ]; Bitner, Mary Jo., [ VerfasserIn ]; Brown, Stephen Walter, 1943-, [ VerfasserIn ]; Salas, Jim., [ TeilnehmendeR ]; ...
Published: 2014.
Superior document: Service systems and innovations in business and society collection,

Other Authors: “...Bitner, Mary Jo.,...”

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