Rita Gunther McGrath
Rita Gunther McGrath (born July 28, 1959 in New Haven, Connecticut) is an American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation, and entrepreneurship, including the development of discovery-driven planning.McGrath is also the founder of the innovation platform Valize. Provided by Wikipedia
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Published: [2019]
Superior document: Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2019
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