Markus Kramer
Markus Kramer is a brand management professional and honorary visiting professor in Strategic Brand Management at Cass Business School. He is also the author of "The Guiding Purpose Strategy: a Navigational Code for Brand Growth" and coinventor and editor of the Responsible Investment Brand Index (RIBI). Provided by Wikipedia
1
Published: 2015.
Superior document: At the Interface / Probing the Boundaries; volume126
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Published: [2014]
Superior document: Title is part of eBook package: De Gruyter DGBA Business and Economics 2000 - 2014
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