Hans Domizlaff

Hans Domizlaff (9 May 1892 – 5 September 1971) was a German writer and illustrator famous for his work on brands. His work was part of the literature event in the art competition at the 1936 Summer Olympics.

Domizlaff worked as a painter, stage designer, writer, advertising consultant and creator of well-known brands and branded articles in Leipzig, Berlin and Hamburg. With his book publications ''Typische Denkfehler der Reklamekritik'' (1929) and ''Die Gewinnung des öffentlichen Vertrauens. Ein Lehrbuch der Markentechnik'' (transcript 1937, 1st edition 1939, 2nd edition revised and supplemented by Hans Domizlaff 1951, 7th edition August 2005), he became the founder of brand technology. Provided by Wikipedia