Lemuel Boulware
![A portrait of Lemuel Boulware](https://upload.wikimedia.org/wikipedia/commons/d/de/Lemuel_Ricketts_Boulware.jpg)
Boulware's aggressive 20-year-long policy of "take-it-or-leave-it" bargaining by GE became known as "Boulwarism". He devised the strategy in reaction to success in the 1946 general strikes by the United Electrical, Radio and Machine Workers of America (UE) and the other two largest unions of the Congress of Industrial Organizations (CIO). Bouleware has also been noted for his effective and innovative use of surveys and interviews of General Electric employees, to test which anti-union messages resonated most with staff.
US Historian Rick Perlstein described Boulware as "the most influential American most people have never heard of." Perlstein argues that Boulware "conceptualized a way to promote the sort of right-wing politics traditionally favored by corporate behemoths—low taxes and neutralized union power; ...as a problem in modern marketing." Provided by Wikipedia
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Published: [2006]
Superior document: Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Backlist 2000-2013
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