James Melville Babington

Lieutenant General Sir James Melville Babington (31 July 1854 – 15 June 1936) was a British Army officer and a renowned leader of cavalry, making a name for himself for his actions in the Second Boer War. He was Commander of the New Zealand Defence Force and one of the most respected British generals in the First World War, in command of the 23rd Division. After the war he was Commander of the British Forces in Italy.

General Babington's image was chosen by Paul McCartney and used by the Beatles to depict the fictional "Sgt. Pepper" for the album ''Sgt. Pepper's Lonely Hearts Club Band'' in 1967. Provided by Wikipedia